The Rolex Day-Date 40 in 18k Everose gold, specifically reference 228235, stands as a pinnacle of horological achievement and a symbol of unparalleled luxury. Its price reflects this status, placing it firmly within the realm of high-end collectible timepieces. Understanding the cost, however, requires exploring several factors beyond the simple MSRP, including market fluctuations, pre-owned availability, and the specific configuration of the watch. This article will delve into the intricacies of the Rolex Day-Date 40 Everose gold price, examining its various aspects and providing context within the broader luxury watch market.
The Official Rolex Website and Pricing Transparency:
While Rolex's official website (as mentioned in the provided Turkish text, "Rolex Resmî İnternet Sitesi’nde") provides a starting point for understanding the price, it rarely provides a precise figure. This is deliberate. Rolex maintains a degree of controlled exclusivity, and the actual price paid often depends on the authorized dealer, geographic location, and current market demand. The website typically lists the watch model and its key features, allowing prospective buyers to begin their research. The lack of a concrete price on the website serves to maintain a sense of mystique and encourage direct engagement with authorized retailers.
Rolex Day-Date 40 228235: Deconstructing the Reference Number:
Understanding the reference number, 228235, is crucial. The "228" indicates the watch's generation and case size (40mm). The "2" signifies the Day-Date model. The "35" denotes the specific metal – in this case, 18k Everose gold, Rolex's proprietary pink gold alloy. This reference number uniquely identifies this specific model, allowing for precise comparisons and tracking of its value over time.
Rolex Day-Date 40 Price: Factors Influencing Cost:
Several factors contribute to the fluctuating price of a Rolex Day-Date 40 in Everose gold:
* Market Demand: The popularity of the Day-Date 40, coupled with its limited production, contributes to significant demand. This high demand often surpasses supply, driving prices above the MSRP. Certain dial colors, such as rare or discontinued options, can further inflate the price.
* Authorized Dealer Markup: Authorized Rolex dealers have the privilege of selling the watch, and they often apply a markup to the suggested retail price. This markup can vary significantly depending on the dealer's location, reputation, and perceived scarcity of the model. Luxury boutiques in high-demand locations often command higher prices.
* Pre-Owned Market: The pre-owned market offers a significant source of Day-Date 40s in Everose gold. The price on the pre-owned market is influenced by the watch's condition, box and papers (original packaging and documentation), and service history. A meticulously maintained watch with complete documentation will generally command a higher price.
* Currency Fluctuations: International currency exchange rates significantly impact pricing, particularly for a luxury item like the Day-Date 40. Fluctuations in the value of the US dollar, Euro, or other major currencies can affect the final cost for buyers in different regions.
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